Behind the brand - a star is born

When we created The Elsewhere Co. we set out to build a brand unlike any other. An independent Australian label with freedom at its heart, rebelling against all that is everyday, lacklustre and thoughtlessly produced. Why? Because we believe our customers deserve better than ordinary. They deserve exceptional.

To help us achieve our vision we were lucky enough to work with talented Sunshine Coast illustrator and designer, Cass Deller who developed our concept into the beautiful visual brand you see today and it is here that a star was born - a four-pointed north star to be exact. Our beautiful star logo is a symbol of freedom and a tribute to the stars that we use to guide and navigate as we wander through this world.

You'll find a gold star embossed on all of our accessories - a little reminder to find your freedom, escape the everyday and to ALWAYS live life in full, vivid colour.